Sunday 3 March 2013

Inspiration Sunday with Villa Carton

Inspiration Sunday is a 7 question interview with people I admire and that inspire me, I hope they will inspire you in some way too.

I discovered Villa Carton last year and love their products and philosophies, the designers are artists and I thought it would be fun to learn a bit more about the people behind the genius.

1. Tell us a bit about yourself.... 
Villa Carton is a company created by Manon and Ruud van den Broek. We are two artists, living and working in Holland. We have two small children and we are committed to design and create creative and innovative toys for young children. We hate copycats....

2. Where do you get your inspiration from?
From our own youth and from our children. They finally understand what we do for a living and they are very good judges and advisors. At first they thought that we were packing and taping cardboard boxes for a living....

3. Tell us about your business?
We started with the idea of a big prefab cardboard playhouse for children, based on the history we had in our youth with the package boxes of big products, like washing machines and t.v. sets. In 2006 we were the first company worldwide with a big cardboard play castle. We received many positive reactions which inspired us to keep on designing. We still have loads of new ideas and we want to add some of them each year to our collection. Since 2012 we concentrate more and more on our best talent: the designing part. We started cooperations with several companies for all logistics, sales and production. 

4. What led you to start your business?
It was just the fact that we had an idea for a big cardboard castle, which was too strong to ignore. We started very naive, without having thought about the impact it could have on our lives. We are still happy that we just started. If we had known all the impact up front... But with the focus on the designing part, we are slowly moving to our ideal situation. Be creative for a living...!!

5. What does an average day look like for you?
We answer email requests, update social media contacts, design new products, make samples, have fun with our children....

6. What is the one thing about your job that makes your heart sing?
The moment we have created a new product idea which looks like it always existed and which is approved by our own children...

7. Share a secret with us that has never been shared online before 
When we finished our first product the big cardboard Castle, we went to the international N├╝rnberg Toyfair with 4 people in our old Saab with a big trailer. The old Saab broke down after 70 km and it took hours to arrange new transportation. But we found a van which brought us to our first adventure. Because of our very late decision to participate at this fair, we had no idea that we would have a very bad pitch on the first floor behind a big pillar, which blocked the complete view to our booth. But the visitors found us anyway. And after a while even big companies were visiting us at that same bad pitch. It was a very promising start of our new adventure.

Villa Carton is a very innovative brand which has already attracted very many international press. Their product designs were already broadcasted on the national TV in Canada, France, New Zealand, Australia and Holland. Their designers were mentioned in 5 international toy design books and in hundreds of international magazines.

Links to the following (just include the ones you wish to link to, you might not want to list everything!)
website : Villa Carton
Facebook :
Twitter : @villacarton

All photographs are ©Villa Carton

1 comment:

Thank you!
I love hearing from you and if you haven't joined us in Moms That Rock, come on over!

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