Monday 1 August 2016

In The Book Bag - Business For Punks

As soon as I saw this book, I knew I had to read it! Written by one of the co-founders of BrewDog Brewery, he talks about how being a punk helped him create a successful business.

Brewdog turns over GBP50 million a year and sells in 55 countries, not bad for a pair of Scottish punks doing things their way! The book has a few 'rants' about their entrepreneurial journey, times when they came up against the establishment for not towing the line and doing everything the way you are "supposed" to do it.

He also talks about the tough times and how quitting was never an option, no matter how dire the situation got.

Many (non) punks think that punk is to do with the music and the hair, the fashion and anarchy but I don't think that is it at all. Punk is something you are at birth, it is the attitude and drive, the way you look at the world. The stubbornness not to be pigeon-holed and the feeling in your gut when you know you are right and screw what everyone else thinks!

Punks often look at the world differently which is why being an entrepreneur suits us, we don't have to do it anyway but our own way, we are not afraid to try something new, that with the added f* you attitude can make for a powerful combination!

Back to the book, for me, it was as if a good mate was sat chatting to me in the pub over a few beers. Someone who really got me, knew how I ticked and shared my frustrations.

As a business book, if you are starting your own business, it's not going to give you the structure, the biz plans, and all that jazz, it will give you the confidence that you don't have to do everything by the book and that you can still make a success of it.

If you are a fellow punk with an urge to work for yourself, you will probably find it a good read. If you are into reading business books that are all about doing things the right way, then read it anyway, it might give you a different angle to look at things by!

Available on Amazon and all good book stores! (aff link)

If you have read it, let me know what you thought!

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